In 2011 the Victoria Convention and Visitors Bureau joined the City of Victoria. As the CVB for the Victoria Region, Explore Victoria’s mission is to “sell, market and promote Victoria as a premiere meetings, sports and leisure destination.”
Beginning in 2015 the organization has focused on marketing specific, genuine travel experiences in Victoria. Successes include the Great Coastal Texas Barbecue Trail, a true Texas culinary experience, and Victoria Beyond the Grave, a story of the paranormal experiences in Victoria.
New venues in Victoria over the past five years have opened up the potential for tournaments and meetings. Developments include the new Youth Sports Complex, the Victoria College Conference and Education Center, a dozen new hotels and updates to the Victoria Community Center. Explore Victoria is capitalizing on these developments by actively selling new softball tournaments and working with meeting planners to bring their events to the city.
By the Numbers
Hospitality Jobs Supported